Porsche’s new project in the field of digital art is realized by the Hamburg-based designer and 3D artist Patrick Vogel In his studio ALT/SHIFT, the former architect is creating an impressive visual language for various applications. For Porsche, he designs digital portraits that center around a white Porsche 911.
Buyers can influence the design of their individual NFTs in a collaborative and immersive journey lasting several months. To do so, they can choose from three core themes of the Porsche brand and integrate them onto the artwork according to their personal preferences. The Performance, Heritage and Lifestyle routes will influence the appearance and character of the digital collectibles. Owners then have access to their individual collector’s items in the virtual world, with each being created by the Unreal Engine 5.
"The NFT artworks enable us to take our understanding of modern luxury and the unique brand positioning of Porsche into the digital world," said Detlev von Platen, Member of the Executive Board for Sales and Marketing. Owners of the Porsche NFTs gain exclusive access to experiences in the virtual and real world. Digital pioneers can, for one, participate directly in Porsche’s journey into the world of Web3 and enter into a dialogue with the brand.
Starting
in January 2023, prospective customers will have access to a total of
7,500 unique digital collector’s items. As usual in the Web3 scene, it
is possible to register in advance on an Allowlist. Purchase of the NFTs
is limited to three per person.
With its new virtual brand presentation, Porsche is underscoring its position as an iconic brand and transferring the captivating appeal of its sports cars to desirable artefacts in the digital world. As customers expect from Porsche, the NFT is also rare, iconic and timeless.
Digital art is just one aspect of Porsche’s Web3 strategy. The sports car manufacturer is working to integrate the potential of blockchain technology into existing and future processes and solutions. The collaboration runs across multiple disciplines, and it is proceeding with the support of subsidiaries such as Porsche Digital and MHP, plus strategic business partners such as UP.Labs and nft now. Distribution is carried out by road2dreams GmbH, a new company founded by Porsche's partner Fanzone.
