Rolls-Royce has announced Henrik Wilhelmsmeyer will join the company as Director of Sales and Marketing from 3 April 2018.
Wilhelmsmeyer is extremely familiar with Rolls-Royce, having served as Director for Region China from 2012-2014. During his time in China, Wilhelmsmeyer contributed significantly to the expansion and success of the Rolls-Royce brand in that market.
Wilhelmsmeyer previously held a number of BMW Group senior positions in sales and logistics, vehicle overseas distribution, dealer development and operations. In 2006 he moved to China as a Senior Manager for Sales Operations & Regional Steering. He served as Head of Dealer Development in 2008 and later as the Head of BMW Region South China in 2010.
Wilhelmsmeyer re-joins Rolls-Royce from his current position in BMW Group as Head of MINI Region Asia, Pacific, South Africa and Importer Regions, a role he has held since 2014.
Born and raised in Germany, Wilhelmsmeyer graduated from the University of Applied Science in Lahr, Germany with a Diploma in Business Administration before embarking on his career with BMW Group in 1992.
Wilhelmsmeyer is extremely familiar with Rolls-Royce, having served as Director for Region China from 2012-2014. During his time in China, Wilhelmsmeyer contributed significantly to the expansion and success of the Rolls-Royce brand in that market.
Wilhelmsmeyer previously held a number of BMW Group senior positions in sales and logistics, vehicle overseas distribution, dealer development and operations. In 2006 he moved to China as a Senior Manager for Sales Operations & Regional Steering. He served as Head of Dealer Development in 2008 and later as the Head of BMW Region South China in 2010.
Wilhelmsmeyer re-joins Rolls-Royce from his current position in BMW Group as Head of MINI Region Asia, Pacific, South Africa and Importer Regions, a role he has held since 2014.
Born and raised in Germany, Wilhelmsmeyer graduated from the University of Applied Science in Lahr, Germany with a Diploma in Business Administration before embarking on his career with BMW Group in 1992.
