McLaren expands in Latin America with new retailer in Brazil

McLaren has announced the expansion of its retail network in Latin America with a new retailer in São Paulo, Brazil.

The opening of the new facility, that includes both a dedicated, state-of-the art showroom and service centre, is planned for the second quarter of 2018. McLaren is already successfully represented in two other Latin American locations - in Santiago de Chile and Mexico City.

McLaren expands in Latin America with new retailer in Brazil

Brazil is the next logical step given the company’s ambitious growth plans and also its long association with three times World Champion Ayrton Senna who won all his titles at the wheel of a McLaren. The brand recently named its latest Ultimate Series car in his honour and the McLaren Senna was developed by his nephew and McLaren Automotive test driver, Bruno Senna.

McLaren appointed Eurobike, the official Brazilian retailer of several prominent premium and luxury automotive brands, as its official partner. Located in the prestigious Vila Olimpia, the new McLaren São Paulo showroom will span over 400 sqm and showcase up to four display cars, with further space for McLaren Qualified pre-owned cars on the mezzanine level. The service facility with three work bays will be located within the same premises.

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