The official awards ceremony of the 31st Festival Automobile International (FAI) in Paris, was a big night for Renault, bringing home three major awards including the "Most Beautiful Car of the Year" award for the Renault Talisman.
"The Talisman combines bold, muscular lines that are coherent with Renault’s new brand identity with a unique, unprecedented driving experience thanks to our Multi-Sense and 4Control technologies. Renault is the only manufacturer to offer these technologies at this level of range," underlined Michael van der Sande, Renault’s Senior Vice President, Marketing.
Laurens van den Acker, Renault’s Senior Vice-President, Corporate Design, was named winner of the FAI’s Design Grand Prix. This prize comes after a particularly exciting year in terms of new models, with the launches of the new Espace, Kadjar, Talisman and Megane, all of which have been acclaimed for their exterior styling and cabins and part of an initiative to heighten our focus on design across the Renault lineup.
"The Talisman combines bold, muscular lines that are coherent with Renault’s new brand identity with a unique, unprecedented driving experience thanks to our Multi-Sense and 4Control technologies. Renault is the only manufacturer to offer these technologies at this level of range," underlined Michael van der Sande, Renault’s Senior Vice President, Marketing.
Laurens van den Acker, Renault’s Senior Vice-President, Corporate Design, was named winner of the FAI’s Design Grand Prix. This prize comes after a particularly exciting year in terms of new models, with the launches of the new Espace, Kadjar, Talisman and Megane, all of which have been acclaimed for their exterior styling and cabins and part of an initiative to heighten our focus on design across the Renault lineup.
Last but not least, Renault was named winner of the festival’s Advertising Film category with its "Make Your Time Great" campaign for the new Espace, starring Kevin Spacey showing how to master time.
"We are extremely proud to have received this award," added Michael van der Sande. "We are very pleased with the success of this campaign which is an eloquent illustration of Renault’s ambitious objectives. The new Espace marks a real breakthrough in terms of its styling and concept, so we wanted to reflect this shift in the way we promoted the model at the time of its launch. Kevin Spacey selects his advertising partnerships with great care, so it was excellent news for us when he agreed to participate in the story we developed for the new Espace. He had an active involvement in the campaign, including interaction with social media fans and followers. The campaign was a big hit with our target audience and is clearly contributing to Espace customer momentum."
"We are extremely proud to have received this award," added Michael van der Sande. "We are very pleased with the success of this campaign which is an eloquent illustration of Renault’s ambitious objectives. The new Espace marks a real breakthrough in terms of its styling and concept, so we wanted to reflect this shift in the way we promoted the model at the time of its launch. Kevin Spacey selects his advertising partnerships with great care, so it was excellent news for us when he agreed to participate in the story we developed for the new Espace. He had an active involvement in the campaign, including interaction with social media fans and followers. The campaign was a big hit with our target audience and is clearly contributing to Espace customer momentum."
