Honda
has been conducting business based on its Global Brand Slogan: The
Power of Dreams - How we move you. This slogan conveys the message that
Honda will create mobility products and services which enable people to
“transcend various constraints such as time and place,” and to “augment
their abilities and possibilities.” With such mobility products and
services, Honda will support the realization of dreams of more people
and become the driving force that moves society forward.
Moreover,
Honda is aiming to realize carbon neutrality for all products and
corporate activities Honda is involved in by 2050. To this end, the
company is pursuing electrification to achieve its automobile
electrification target of “increasing the ratio of EV and FCEV sales to
100% globally by 2040.”
The
Honda 0 Series is a new EV series that symbolizes how Honda is
undergoing a major transformation in line with its Global Brand Slogan
and electrification policy. The series name represents Honda’s
determination in taking on this challenge of developing new EV series by
going back to the starting point of Honda as an automaker and creating
completely new EVs from “zero.” With this new EV series, Honda will
strive to further advance its “M/M concept” and the “joy of driving,”
which Honda values in its car making, and take the “joy and freedom of
mobility” to even greater heights.
In
2026, Honda will begin introducing the first model of the Honda 0
Series globally, starting from North America, then to Japan, Asia,
Europe, Africa and the Middle East and South America.
The Saloon is the flagship concept model of the Honda 0 Series, which embodies the “Thin, Light, and Wise” approach. The dedicated EV architecture extends the degree of freedom in design and elevates the M/M concept in the era of EVs. The low height, sporty styling that sets the Saloon apart from other EVs at first glance realizes both a fascinating design and an interior space that is more spacious than people can imagine based on the exterior appearance. Moreover, the instrument panel features a human-machine interface (HMI) that enables simple and intuitive operations, realizing a sophisticated and seamless user interface (UI). With an exhilarating visibility and intuitive UI, the Saloon strives to provide a fun driving experience that resonates with the driver’s sensibility.
With the adoption of steer-by-wire and the further advancement of the motion management system, including posture control, that Honda has amassed through the development of original robotics technologies, the Saloon aims to realize control at the will of the driver in a variety of driving situations. As the flagship model of the Honda 0 Series, the Saloon pursues the ultimate “joy of driving” in the EV era. Furthermore, including the use of sustainable materials for the interior and exterior, the Saloon is being developed as a unique model that resonates with users and the natural environment.
Under the common design language of the Honda 0 Series, the Space-Hub was developed under the theme of “augmenting people’s daily lives.” Realizing a spacious cabin and excellent visibility based on the “Thin, Light, and Wise” development approach, the Space-Hub offers a flexible space that immediately accommodates what the users want to do, and becomes a hub that connects people to people and people to society, generating mutual resonance with each other.
The current “H mark” has a long history, dating back to 1981 when it was renewed from the previous version. To commemorate the development of the next-generation EVs, Honda decided to design a new H mark, which represents Honda automobiles, to express Honda’s determination to pursue the transformation as well as Honda’s corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and advancements. This design expression, like two outstretched hands, represents Honda’s commitment to augment the possibilities of mobility and sincerely serve the needs of the users of Honda EVs. This new H mark will be used on next-generation EVs of Honda, including Honda 0 Series models.
