Acura Precision EV Concept previews the brand's future design language for electrified era

Acura has debuted the Precision EV Concept previewing the performance brand’s future design language as it prepares to enter the electrified era starting in 2024 with a dynamically styled all-electric SUV. The Precision EV Conceptwas created by the Acura Design Studio in Los Angeles to push the boundaries of Acura design and technology, showcasing Acura’s future vision of electrified vehicles with distinct manual and full driving automation experiences.
 
Acura Precision EV Concept

Inspired by the elegance, artistry and harmony of form and function unique to luxury Italian power boats, the Precision EV Concept expresses Acura’s intense focus on performance with a wide, athletic stance, expressive silhouette and sharp character lines dressed in eye-catching Double Apex Blue with a matte finish.

The Precision EV Concept features a theatrical lighting approach that previews an electrified powertrain through a dramatic illuminated evolution of Acura’s Diamond Pentagon grille, Chicane DRL signature and new “Particle Glitch” lighting on the front and rear facias. The emotional “Particle Glitch” design theme is repeated on the spokes of the concept’s striking 23-inch wheels.

Stimulating, visceral and premium, the performance-focused interior design of the Precision EV Concept reveals Acura’s vision of an immersive experience that engages the driver’s senses. Inspired by the cockpit of a F1 race car with a low-slung driving position, high-performance driver sightlines and a two-grip yoke-style steering wheel, the hyper-modern EV interior space features dual experiences - an exhilarating Instinctive Drive mode that heightens the performance experience and a calming Spiritual Lounge mode during autonomous operation.

Instinctive Drive mode maximizes the joy of performance driving by elevating the dynamic connection with the machine with racing-style digital instrumentation and invigorating red ambient and pipe lighting. Spiritual Lounge mode retracts the steering wheel as it transforms the cabin into a warm, calming experience with soothing scents and restful “under water” animated projection so the driver can relax and recharge.

A sanctuary of speed and spirit, the cabin is beautifully crafted with sustainable, environmentally-responsible materials creating premium, unique finishes including marbled recycled plastic trim and 100% biomass leather. All the aluminum used, as well as the dimensional green cast acrylic that forms the steering wheel secondary controls, were made from recycled materials. Milled FSC certified wood, harvested from responsibly managed forests that provide environmental, social and economic benefits, adds warmth and a connection to nature.

Acura’s third design concept since 2016, the Precision EV Concept also previews the next generation of Acura HMI with an intuitive and easy to use hyper-wide, curved transparent display and haptic touch response. “Particle Glitch” boot up graphics mirror the concept’s signature exterior detail, visually harmonizing the experience. Life advancing new technologies create an emotional union with the user, automatically identifying and matching the driver’s state with the optimal driving dynamics settings.

The Precision EV Concept will publicly debut on Friday, Aug. 19 at The Quail, a Motorsports Gathering. It will then be showcased at the historic Pebble Beach Concours d'Elegance Concept Lawn on Sunday, Aug. 21.

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

Acura Precision EV Concept

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