The passenger car market across the EU, EFTA and UK markets grew 27.1% overall compared to the first six months of 2020 when the pandemic closed showrooms across the globe. Kia’s growth over the same period was an incredible 40.8%, with sales of 251,236 year-to-date compared to 178,393 during the same period last year. These sales figures and percentage growth put the brand on an equal or higher footing than many equivalent mainstream brands.
Jason Jeong, President at Kia Europe,
commented: "As the automotive sector begins to recover from the
pandemic, we welcome customers back our showrooms. Since the company's
brand relaunch at the beginning of the year, we have seen strong growth
in our passenger car market and have now achieved our highest ever
market share in Europe. This is a testament to the strength of the new
Kia brand and our inspirational range of electrified and low-emissions
vehicles."
"As we look toward the second half of the year, we are
confident that the introduction of the EV6 and all-new Sportage will
attract new customers to the Kia family and further boost our market
share across Europe," Jeong added.
