Prologue begins next chapter in Honda’s EV direction in North America

Honda has announced that its first new volume battery-electric vehicle will be named the Prologue, signaling a new electrified era that will lead to the company’s vision for 100% zero emission vehicle sales in North America by 2040.

An all-new SUV coming to market in early 2024, the battery-electric Prologue will be highly competitive with the functionality expected by Honda customers. More specific details about the new vehicle will be released over the coming months.

Prologue begins next chapter in Honda’s EV direction in North America

In addition to the Prologue, Honda will introduce an all-electric Acura SUV in the 2024 calendar year. Both will utilize the highly flexible global EV platform powered by Ultium batteries based on the company’s strategic partnership with GM. Honda also plans to launch a new series of EV models in the second half of the decade based on a new e:Architecture, with development led by Honda.

"Our first volume Honda BEV will begin our transition to electrification and the name Honda Prologue signals the role it will play in leading to our zero-emission future," said Dave Gardner, executive vice president of American Honda. "The Prologue will provide our customers with a battery-electric SUV with the excellent functionality and packaging they’ve come to expect from Honda."
    
In April 2021, Honda global CEO, Toshihiro Mibe, announced a vision to achieve carbon-neutrality for its products and corporate activities by 2050, including key targets for sales of electrified vehicles. This vision calls for the sales ratio of battery-electric and fuel cell electric vehicles in North America to progress from 40% by 2030 and 80% by 2035 to 100% by 2040.

Share This Article
Honda