The survey shows Hyundai’s global brand value up 1 percent year-on-year to $14.3 billion, ranking fifth among global automotive brands and 36th overall despite recessionary market conditions caused by the Covid-19 pandemic.
Hyundai has listed within Interbrand’s top 40 global companies for six consecutive years. Since entering the ranks of the top 100 companies in terms of brand value in 2005, Hyundai has remained in the top 100 for 15 consecutive years.
"Hyundai’s brand value rise can be attributed to its substantial expansion of future mobility business and continuous investments in its brand, such as the announcement of its dedicated electric vehicle brand Ioniq. We have positively valued the company’s active and proactive approach to the market changes as a sustainable brand, encompassing its expansion of online sales channels, rapid response to social contribution activities and actual increase in sales of battery electric and fuel-cell electric vehicles," said Mike Rocha, Interbrand Brand Valuation Global Director.
