In the Mobility & Transportation category, "Best of the Best" went to Hyundai’s progressive concept EV, the Prophecy, and Red Dot named both Hyundai’s 45 concept EV and its Neptune fuel-cell electric commercial truck concept winners in the Design Concept group. The Prophecy and 45 are part of Hyundai’s dedicated EV lineup brand, Ioniq.
The Prophecy is Hyundai’s visionary concept EV that encapsulates pure aerodynamic design, expressing Hyundai’s latest design identity, Sensuous Sportiness. Leveraging an extended wheelbase and short overhang, Hyundai’s designers achieved the ultimate automotive form, thanks to a new EV architecture defined by pristine surfaces and pure volume in combination with aesthetic harmony and functionality. Moreover, the Prophecy is the first concept car designed by a Korean automotive brand to win the "Best of the Best" design concept award.
The 45 concept, which Hyundai unveiled at the 2019 Frankfurt Motor Show, is a futuristic homage to the brand’s 45-year-old icon, the Pony Coupe Concept. The design foreshadows a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and smart design. The 45 is defined by its monocoque body style and aerodynamic and lightweight design inspired by aircrafts from the 1920s. The car’s 45-degree angles at the front and rear form a diamond-shaped silhouette.
The Neptune fuel cell electric commercial truck concept’s design was inspired by the Art Deco streamliner railway trains that were the standard of industrial design from 1936 to 1959. The distinctive cascading design of its front end provides maximum air flow for increased cooling capabilities. The Neptune reflects Hyundai’s commitment to eco-friendly mobility and a hydrogen society.
