Hyundai announced the launch of its new Ioniq brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility.
Under the Ioniq brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’. The creation of the Ioniq brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.
To fulfill Ioniq’s brand mission, Hyundai will combine its current EV capabilities - such as ultra-fast charging, spacious interior, and battery-supplied power - with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.
Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs.
The first model under the Ioniq brand will be the Ioniq 5 midsize CUV that will launch in early 2021. The Ioniq 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. The Ioniq 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future Ioniq models.
In 2022, Hyundai will introduce the Ioniq 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by the Ioniq 7, a large SUV in early 2024. The Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions.
Likewise, Ioniq vehicles’ designs will have a common theme of ‘Timeless Value’. The vehicles will be inspired by past models, but they will be a bridge to the future.
The first model under the Ioniq brand will be the Ioniq 5 midsize CUV that will launch in early 2021. The Ioniq 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. The Ioniq 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future Ioniq models.
In 2022, Hyundai will introduce the Ioniq 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by the Ioniq 7, a large SUV in early 2024. The Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions.
Likewise, Ioniq vehicles’ designs will have a common theme of ‘Timeless Value’. The vehicles will be inspired by past models, but they will be a bridge to the future.
