Hyundai and Kia have debuted a new virtual reality (VR) design evaluation system at the brands’ global design headquarters.
The new system, introduced to the Namyang Research and Development Center in South Korea, demonstrates a heightened focus on enhancing vehicle development processes through the implementation of VR technology.
Hyundai and Kia displayed how new VR technology will be utilised by both brands in the future. The technology uses several development applications, enabling teams of designers and engineers to carry out vehicle design quality assessments and development verification processes.
The new system, introduced to the Namyang Research and Development Center in South Korea, demonstrates a heightened focus on enhancing vehicle development processes through the implementation of VR technology.
Hyundai and Kia displayed how new VR technology will be utilised by both brands in the future. The technology uses several development applications, enabling teams of designers and engineers to carry out vehicle design quality assessments and development verification processes.
The technology is part of a $12.8 million investment in the Namyang Research and Development Center announced by Hyundai and Kia in March 2019. Through the complete implementation of the virtual development processes throughout R&D and pre-production stages, Hyundai and Kia anticipates a 20% reduction in vehicle development times and a 15% reduction in annual development costs.
In addition to reducing development costs, these new virtual technologies are expected to increase profitability and trigger a cycle of continuously increasing R&D investment for Hyundai and Kia.
