Pre-orders start for updated Mazda2 in Japan

Pre-orders start for updated Mazda2 in Japan

Mazda has given its five-door subcompact hatchback a new design, new technology and a new name in the Japanese market. The Mazda Demio has been updated and renamed Mazda2 to emphasize the brand. Pre-orders for the new model start today at Mazda dealerships throughout Japan with sales set to begin on September 12.

Based on the concept of “a high-quality driver's car that enriches your daily life,” the Mazda2 serves as a gateway to the Mazda brand that focuses on the customer's experience of quality in their daily routine. In addition to raising visual and tactile quality in areas such as design and craftsmanship, the team worked to enhance fundamental vehicle attributes, such as handling stability, ride feel and cabin quietness, that relate to the quality feel of the ride or drive.

The exterior styling aims to impart an elegance that moves people emotionally. Honing the design by stripping away superfluous elements has revealed a sculpted form that is simple yet rich, enhancing the model's freshness and presence on the road. The interior design aims to create a comfortable cabin space that invites you to drive or ride all day. The cabin is crafted to suit a diversity of lifestyles with carefully chosen materials and colors that balance quality and playfulness. In-cabin quietness has been improved based on research into human hearing, resulting in lower noise levels and a “higher-quality” quietness.

Concepts from the Skyactiv-Vehicle Architecture adopted in new-generation models have been applied in areas such as the seats and suspension. The aim is to make the driver feel at one with the car from the instant he or she touches the accelerator pedal, allowing him or her to relax and enjoy driving every day.

Furthermore, an enhanced lineup of features that support safety, peace of mind and a high-quality driving experience are available. Mazda Radar Cruise Control (MRCC) now comes with Stop & Go functionality and Adaptive LED Headlights (ALH) improve visibility at night with 20 individually controlled LED arrays.

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