Buick adds Yelp for on-the-go reservations

Buick adds Yelp for on-the-go reservations

Drivers of properly equipped Buick vehicles can now make on-the-go reservations at a variety of restaurants with just a few taps on their infotainment touchscreen. Part of a recent update to Buick Marketplace, Yelp Reservations gives drivers access to thousands of restaurants nationwide.

Marketplace, the industry’s first in-vehicle commerce platform, is one more way Buick is using connectivity to enhance vehicles and create new and convenient customer experiences.

Within the Marketplace app, Yelp Reservations allows customers to search for restaurants in a 25-mile radius of their vehicle’s location and reserve a table for up to 10 people. This is the first time Yelp Reservations has been embedded in vehicles.

Users can segment their search by types of cuisine, such as Seafood or Mexican, and view the restaurant’s rating and general price range. The app also lets drivers call a restaurant directly.

With more than 160 million reviews, Yelp is a trusted resource for connecting consumers with great local businesses. With the availability of Yelp Reservations, Buick drivers can learn about the best restaurants nearby and easily book a table at participating restaurants.

In beta testing, drivers using Yelp Reservations most frequently searched for restaurants within the American/Burgers cuisine category, closely followed by Asian/Vegetarian and Mexican cuisines.

Buick Marketplace is available on all 2017 and newer models in the U.S., depending on vehicle trim level. In addition to Yelp Reservations, Marketplace also allows Buick drivers to place mobile food and drink orders, pay for fuel at gas stations and find dealer offers for vehicle service and the latest vehicle accessories, all from the convenience, safety and security of their vehicle’s touchscreen.

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