Hyundai named a Top Brand in J.D.Power’s 2018 U.S. IQS

Hyundai named a Top Brand in J.D.Power’s 2018 U.S. IQS

Hyundai’s new-vehicle quality was among the best in the industry, as the company ranked as the second-highest non-premium brand in J.D.Power’s 2018 U.S. Initial Quality Study (IQS).

Hyundai was one of the most improved brands, moving from sixth to third overall and reducing problems per 100 vehicles by 14.

In the model segments, the Hyundai Tucson was the highest-ranked small SUV and the fourth-best model overall, while the SantaFe ranked second in the midsize SUV segment. Hyundai’s cutting-edge Ulsan Plant, which produces the Tucson, was awarded the Bronze Plant Assembly Line Quality Award for the Asia Pacific region.

Hyundai’s strong showing in J.D.Power IQS follows its third place non-premium ranking in J.D.Power’s 2018 Vehicle Dependability Study (VDS). Hyundai’s results in both of these studies demonstrate its quality leadership over time. The Tucson also ranked highest in its class in that study.

J.D.Power measures initial quality by the number of problems owners experience per 100 vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality. Hyundai had 74 PP100, outpacing the industry average of 93 PP100.

The 2018 U.S. IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight vehicle categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded from February through May 2018.

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