Kia extends marketing partnership with LPGA

Kia extends marketing partnership with LPGA

With the eighth annual Kia Classic tournament less than two weeks away, Kia Motors America (KMA) has announced the multi-year renewal of the company’s marketing relationship with the Ladies Professional Golf Association (LPGA).

As the "Official Automotive Partner" of the LPGA, Kia will have a presence at seven tournaments, including two Majors - the ANA Inspiration and the KPMG Women’s PGA Championship - in addition to title sponsorship of the Kia Classic.

The Kia Classic, which returns to the Park Hyatt Aviara Resort, Golf Club & Spa in Carlsbad, California, March 20-26, offers fans of all ages an up-close and personal experience with 99 of the top 100 players on the 2016 LPGA money list as they vie for a share of the $1.8 million purse. Family friendly activities taking place throughout the event include junior golf clinics and player autograph sessions. A fleet of Kia vehicles will transport players around the Park Hyatt Aviara Resort grounds and the winner of the Kia Classic will walk away with the keys to a 2017 Cadenza.

As a continuation from last year, the LPGA has committed to donating a portion of the proceeds from the 2017 Kia Classic ticket sales to Hire Heroes USA, a national non-profit organization that helps military veterans find civilian jobs. In addition, all active duty military members and their families (with ID) will receive complimentary admission to the Kia Classic throughout the week, including Military Appreciation Day on Friday, March 24.

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