Rolls-Royce is delighted to welcome Chinese artist Yang Fudong to its Art Programme. The artist will create a new video work which will be launched at the Shanghai Center of Photography, Shanghai, late in 2016.
Fudong, an award-winning Chinese filmmaker and photographer, will create a completely new artwork for the Programme, joining a host of internationally-renowned artists who, over recent years, have added to the fabric of the contemporary art world through collaborations with the marque. Fudong has exhibited in group and solo shows around the world including the Documenta 11, Kassel, Germany (2002) and two participations at the Venice Biennale.
The artwork will consist of a short movie based on a fable from the Chinese mythology about the virtues of perseverance and willpower. In preparation of the short movie concept, Fudong visited the Home of Rolls-Royce in Goodwood, England, to experience the essence of the marque and witness the artisanal practices undertaken to create the "Best car in the world".
Rolls-Royce and the world of art share a common philosophy. Patrons of the marque are afforded the true luxury of a blank canvas, on which they may express their own vision, creating motor cars that transcend their primary role as a means of conveyance, to become works of art themselves.
The artwork will be on public display at the Shanghai Center of Photography, located in Shanghai’s West Bund art area.
Fudong, an award-winning Chinese filmmaker and photographer, will create a completely new artwork for the Programme, joining a host of internationally-renowned artists who, over recent years, have added to the fabric of the contemporary art world through collaborations with the marque. Fudong has exhibited in group and solo shows around the world including the Documenta 11, Kassel, Germany (2002) and two participations at the Venice Biennale.
The artwork will consist of a short movie based on a fable from the Chinese mythology about the virtues of perseverance and willpower. In preparation of the short movie concept, Fudong visited the Home of Rolls-Royce in Goodwood, England, to experience the essence of the marque and witness the artisanal practices undertaken to create the "Best car in the world".
Rolls-Royce and the world of art share a common philosophy. Patrons of the marque are afforded the true luxury of a blank canvas, on which they may express their own vision, creating motor cars that transcend their primary role as a means of conveyance, to become works of art themselves.
The artwork will be on public display at the Shanghai Center of Photography, located in Shanghai’s West Bund art area.
