Riding the wave of twelve new or refreshed products introduced in 2015, Toyota once again earned the title of the most valuable automotive brand in the world, according to Interbrand's 2015 "Best Global Brands" annual report.
The company’s ranking jumped to number six, up two spots from the 2014 report. Interbrand estimated Toyota’s 2015 brand value at $49 billion, up 16 percent, another record achievement.
Beginning in January, Toyota introduced all-new or refreshed versions of the Prius, Tacoma, RAV4, Land Cruiser and Avalon. Additionally, Toyota is driving towards the future of mobility with the new hydrogen fuel cell vehicle Mirai and the Toyota Safety Sense packages of safety technologies, anchored by automated pre-collision braking.
Toyota has also recently launched global initiatives such as the Toyota New Global Architecture (TNGA), which allows Toyota to reduce development costs while boosting basic vehicle performance, leading to a more efficient and cost-effective manufacturing process. Additionally, Toyota continues to demonstrate how it contributes to society through commitments like the Toyota Mobility Foundation, which helps advance mobility solutions around the world, and the i-Road, which demonstrates an innovative approach to personal mobility.
Interbrand publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. Three key aspects contribute to a brand’s value: 1) the financial performance of the branded products or services; 2) the role of the brand in the purchase decision process; and 3) the strength the brand has to command a premium price, or secure earnings for the company. The 2015 rankings represent Interbrand’s 16th annual ranking of the world’s best brands.
The company’s ranking jumped to number six, up two spots from the 2014 report. Interbrand estimated Toyota’s 2015 brand value at $49 billion, up 16 percent, another record achievement.
Beginning in January, Toyota introduced all-new or refreshed versions of the Prius, Tacoma, RAV4, Land Cruiser and Avalon. Additionally, Toyota is driving towards the future of mobility with the new hydrogen fuel cell vehicle Mirai and the Toyota Safety Sense packages of safety technologies, anchored by automated pre-collision braking.
Toyota has also recently launched global initiatives such as the Toyota New Global Architecture (TNGA), which allows Toyota to reduce development costs while boosting basic vehicle performance, leading to a more efficient and cost-effective manufacturing process. Additionally, Toyota continues to demonstrate how it contributes to society through commitments like the Toyota Mobility Foundation, which helps advance mobility solutions around the world, and the i-Road, which demonstrates an innovative approach to personal mobility.
Interbrand publishes the ranking of the top 100 brands based on a unique methodology analyzing the many ways a brand touches and benefits an organization, from attracting top talent to delivering on customer expectation. Three key aspects contribute to a brand’s value: 1) the financial performance of the branded products or services; 2) the role of the brand in the purchase decision process; and 3) the strength the brand has to command a premium price, or secure earnings for the company. The 2015 rankings represent Interbrand’s 16th annual ranking of the world’s best brands.
