Coinciding with the start of The University of Texas Longhorns football season, Chevrolet has introduced the 2015 Silverado University of Texas Edition.
Featuring Sunset Orange Metallic exterior paint, special UT graphics on the pickup bed and tailgate, and chrome side steps, the University of Texas package will go on sale nationwide next month with a suggested retail price of $795. It will only be available to customers who order Silverado Double Cab in LT or LTZ trim, or Crew Cab in LTZ trim, with the Texas Edition package.
According to Chevrolet Truck Marketing Director Sandor Piszar, "The special edition Silverado is a natural fit for Chevrolet in Texas, where a Longhorn fan lives in one out of every three households, and those fans are almost twice as likely as average consumers to buy a truck."
