Toyota Prius reaches 3 million global sales milestone

2012 Toyota Prius

The Toyota Prius has reached three million global sales, confirming its status as one of the world's best-selling cars.

In its progress through three generations, the Prius has benefited from significant improvements and innovations which have made it kinder to the environment and cheaper to run. The Japanese carmaker also confirmed the brand has "positioned hybrid technology as a core technology required for the development of various types of environment-friendly vehicles."

In the financial year ending in March 2014, Toyota expects to spend more than £5 billion (790 billion Yen) on "environmental technology development as well as on strengthening new platform and major component development."

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