Total annual sales across EU, EFTA and UK markets also grew year-on-year for Kia, with the brand selling 542,423 units, a rise of 7.9% compared with the 502,677 units sold in 2021. This is in stark contrast to the wider European passenger car market, which saw registrations fall by -4.1% in 2022. Kia’s figures were boosted by growing demand for its electrified vehicles, which accounted for almost a third - 30.9% (176,149) - of its European sales in 2022.
Last year Kia also saw several
significant country-specific achievements. For example, in the UK the
brand achieved a record 6.2% market share and exceeded 100,000 sales for
the first time. Further impressive record markets shares were also
secured in Poland (8%), and Spain (7.8%), while in the Netherlands Kia
not only became the most popular import car brand, but the best-selling
car brand altogether with a 9.7% market share. In addition, Kia is now a
top three best-selling brand in Spain, Poland, Sweden, Croatia,
Finland, Iceland and Slovakia.
The Ceed range proved the brand’s
best-selling model line overall across Europe last year, with
registrations totalling 137,347. The Sportage also continued its upward
trajectory, with 136,293 vehicles sold. The Niro was the brand’s third
best seller in 2022, with 80,461 vehicles sold.
For 2023, Kia is
stepping-up the implementation of its customer-centric strategy to
become a leading provider of smart mobility solutions. Last year it
upgraded its production and supply operations in Europe to make them
more resilient to disruptive global events and to meet its environmental
commitments. These changes, reinforced by robust supply arrangements
for critical components, will enable the brand to meet further uplifts
in demand and minimise lead times.
