Kia achieves new record European market share in 2022

Kia achieved a new record market share in Europe in 2022, securing 4.8% of all passenger car sales across the full year, according to new data released by the European Automobile Manufacturers’ Association (ACEA). This is an increase over the brand’s previous record share of 4.3% in 2021.

Total annual sales across EU, EFTA and UK markets also grew year-on-year for Kia, with the brand selling 542,423 units, a rise of 7.9% compared with the 502,677 units sold in 2021. This is in stark contrast to the wider European passenger car market, which saw registrations fall by -4.1% in 2022. Kia’s figures were boosted by growing demand for its electrified vehicles, which accounted for almost a third - 30.9% (176,149) - of its European sales in 2022.

Kia achieves new record European market share in 2022

Last year Kia also saw several significant country-specific achievements. For example, in the UK the brand achieved a record 6.2% market share and exceeded 100,000 sales for the first time. Further impressive record markets shares were also secured in Poland (8%), and Spain (7.8%), while in the Netherlands Kia not only became the most popular import car brand, but the best-selling car brand altogether with a 9.7% market share. In addition, Kia is now a top three best-selling brand in Spain, Poland, Sweden, Croatia, Finland, Iceland and Slovakia.

The Ceed range proved the brand’s best-selling model line overall across Europe last year, with registrations totalling 137,347. The Sportage also continued its upward trajectory, with 136,293 vehicles sold. The Niro was the brand’s third best seller in 2022, with 80,461 vehicles sold.

For 2023, Kia is stepping-up the implementation of its customer-centric strategy to become a leading provider of smart mobility solutions. Last year it upgraded its production and supply operations in Europe to make them more resilient to disruptive global events and to meet its environmental commitments. These changes, reinforced by robust supply arrangements for critical components, will enable the brand to meet further uplifts in demand and minimise lead times.

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