There was double-digit growth in all three of the macro-regions where Lamborghini is established: America (+14%), Asia Pacific (+14%) and EMEA (Europe, Middle East and Africa, +12%). The company maintains a fairly balanced split between them in global volumes, which stand at 35%, 27% and 39% respectively. In terms of individual markets, the USA held on to top spot (2,472 units, +11%), while China leaped into second place (935, +55%). They were followed by Germany (706, +16%) and the United Kingdom (564, +9%). There was also an increase in the figures for Lamborghini’s home market of Italy, where 359 cars were delivered in total (+3%).
In terms of models, there was ongoing
success for the Urus Super SUV with 5,021 units delivered. It was
followed by the V10-powered Huracan, which saw a strong increase in
sales up to 2,586 thanks to the strong impetus provided by the Huracan
STO. In addition, there were 798 Aventadors (V12 model) delivered all
over the world.
The sales outlook continues positively into the
new year, thanks to a substantial order portfolio that already covers
almost the entire production planned in 2022. Lamborghini plans to
unveil four new products over the next 12 months.
In 2021 three
new products were launched: the Huracan STO - Super Trofeo Omologata, a
road-legal model that was inspired by the Huracan Super Trofeo EVO and
GT3 EVO racing cars; the Aventador Ultimae, final series of the
Aventador model; and the Countach LPI 800-4, an unorthodox icon
featuring ground-breaking design and technology that celebrates the 50th
anniversary of the Countach.
In addition to these models, in
2021 Lamborghini also presented its future electrification strategy.
“Direzione Cor Tauri” (“Toward Cor Tauri”) is the name of the path that
will lead the company through the decarbonization of its future models
and the Sant’Agata Bolognese site, in accordance with the holistic
approach of its environmental sustainability strategy. Throughout the
product electrification process, there will be a constant focus on
identifying technologies and solutions that can guarantee top
performance and driving dynamics. More than €1.5 billion will be spent
over the course of four years, in an epoch-defining investment that will
see Lamborghini launch its first hybrid production model in 2023 and
electrify its entire range by the end of 2024, with the aim of cutting
CO2 emissions by 50% from 2025 onwards. Subsequently, a fourth fully
electric model is due to be added to the range in the second half of the
decade.
