The Genesis GV70 has been revealed publicly in Korea on September 29. The camouflaged vehicle shown in the accompanying teaser photos previews the brand’s second SUV, a dynamic midsize suv that joins the GV80 in a rapidly expanding model lineup.
The camouflaged GV70 will be tested on public roads in Korea for one month. Observers who are fortunate to catch it in the wild can scan a QR code on the vehicle’s wrap to learn more about the camouflage pattern and G-matrix.
While specific details are presently hidden by the bespoke G-Matrix camouflage pattern, the continued evolution of Genesis’ signature "Athletic Elegance" design language is noticeable.
G-Matrix is inspired by the diffused reflection of light from precision cut diamonds and is a core part of the Genesis brand identity. Drivers can look forward to the creative application of the pattern on the GV70 in different ways, emphasizing the details that are emblematic of the Genesis brand.
