Kia has been ranked among the highest valued brands in the world once again, according to Interbrand's 2017 Best Global Brands report. The latest study confirms Kia’s brand value has grown 6% in the last 12 months, to $6.68 billion.
For the second year running, Kia is named the world’s 69th most valuable brand in the report, its latest valuation representing a 645% increase in the value of the Kia brand since 2007. Now the 11th most valuable automotive brand, Kia is ranked ahead of dozens of "household name" consumer brands, as well as a host of volume, premium and luxury car manufacturers.
"This welcome rise in Kia’s brand value is a clear reflection of Kia’s continuous dedication to our customers," said Charles Suh, Senior Vice President of the Corporate Marketing Division at Kia Motors. "This result provides us with further motivation to continue our mission to become the most desirable automotive brand in the eyes of consumers."
For the second year running, Kia is named the world’s 69th most valuable brand in the report, its latest valuation representing a 645% increase in the value of the Kia brand since 2007. Now the 11th most valuable automotive brand, Kia is ranked ahead of dozens of "household name" consumer brands, as well as a host of volume, premium and luxury car manufacturers.
"This welcome rise in Kia’s brand value is a clear reflection of Kia’s continuous dedication to our customers," said Charles Suh, Senior Vice President of the Corporate Marketing Division at Kia Motors. "This result provides us with further motivation to continue our mission to become the most desirable automotive brand in the eyes of consumers."
