Datsun global expansion reaches the Middle East

Datsun global expansion reaches the Middle East

Datsun is expanding its global presence by returning to the Middle East with the re-launch of the brand in Lebanon. The Datsun on-DO and Datsun mi-DO will lead the brand's return to a market it first entered in 1967.

In 1967, the Datsun Bluebird was sold to buyers who quickly appreciated the car's modernity, accessibility and worry-free ownership. The Datsun brand is still remembered and cherished by many Lebanese.

Now Datsun is returning to Lebanon to grab the attention of a new generation with two models built with integrity, and which feature modern design and quality materials inside and out. Modern Datsun vehicles offer the ideal solution to the needs of aspiring 21st Century customers just as they did back in the 1950s and 1960s when the company brought car ownership into the mainstream in Japan, US and many other countries.

Competitively priced, the two new Datsun models appeal to different consumer segments, with the on-DO aimed at buyers with family needs, while the mi-DO targets younger motorists seeking fun, dynamic and dependable transport.

The Datsun on-DO is a large, authentic and tough family sedan at a competitive price, providing a high level of quality and reliability.  The Datsun mi-DO is a stylish 5-door hatchback with a cool, distinctive and dynamic design to match its reliability and versatility. The Datsun on-DO and Datsun mi-DO will be available in Lebanon through RYMCO, Nissan and Datsun's distributor in the country for almost 50 years.

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