Rolls-Royce opens first showroom in Czech Republic

Rolls-Royce Motor Cars Prague

Rolls-Royce has recently celebrated the opening of the new home of Rolls-Royce in the Czech Republic. Rolls-Royce Motor Cars Prague, which forms part of the CarTec Group, and the British manufacturer of super-luxury automobiles, commemorated the occasion together with a prestigious event for customers and friends of the brand in the evening.

This historic milestone was marked with the Czech debut of the new Dawn. The convertible debuted in September 2015 and first customers will receive their motor cars from this month.

The Dawn takes inspiration from the elegant and timeless Rolls-Royce Silver Dawn dropheads of the 1940s and 1950s. The aim of the design team was to accommodate an evolution of Rolls-Royce’s design language and to encapsulate a highly contemporary, four-seat super-luxury drophead architecture.

At the opening of the Prague showroom, Rolls-Royce leather specialist Jessica Dyer from the Home of Rolls-Royce in Goodwood provided insights into the unique skills of the craftspeople of Rolls-Royce. It reinforced to the Czech audience how Bespoke and hand-craftsmanship continue to exceed the expectations of the world’s most discerning clients. In 2015, nearly every Phantom sold in Europe and more than three quarters of the Ghost and Wraith models were hand-crafted under the Bespoke programme.

Rolls-Royce is currently represented by 23 dealerships in Continental Europe.

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