Jaguar Land Rover will launch its new Land Rover Heritage division at the Techno Classica show in Essen, Germany on April 15.
Complementing the recently established Jaguar Heritage division, Land Rover Heritage will offer original Land Rover vehicle parts for a variety of heritage models that have been out of production for longer than a decade.
Land Rover Heritage forms part of Jaguar Land Rover's Special Operations division and has been created to support the brand's passion in nurturing and preserving its rich heritage of vehicles and supporting its loyal customer base across Land Rover's global sales network.
With production of the current Defender now in its final phase, Land Rover has committed to supply replacement parts for 15 years for this automotive icon. Thereafter, owners of the current Defender will be able to maintain their treasured car by ordering genuine Land Rover Heritage Parts through Land Rover's global network of retailers.
John Edwards, JLR Special Operations Managing Director, said: "We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage. It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage."
The centrepiece for Land Rover at Techno Classica will be an iconic first-generation Range Rover Classic, featuring a selected range of Land Rover Heritage Parts created using original Land Rover tooling.
The steady rollout of the Land Rover Heritage business will also expand to include Land Rover Heritage Drives - launching this summer. This will give participants the unique opportunity to drive models from Land Rover's heritage collection at a special 200-acre testing facility in Warwickshire.
