Rolls-Royce has consolidated its growth in Latin America by opening its first showroom in Sao Paulo, Brazil. And at the same time, the UK luxury brand has also gone back to its hometown by launching the company’s newly refurbished London showroom in Berkeley Square yesterday evening. The exclusive event was hosted by Torsten Müller-Ötvös, Chief Executive.
Speaking at the event, Torsten Müller-Ötvös said, "I am delighted to host this special event to mark the launch of the new Rolls-Royce Motor Cars London showroom." He continued, "This significant investment underlines our commitment to one of our leading dealerships and to our home market."
Rolls-Royce Motor Cars London is one of the company’s most successful dealerships with a place in the top five global dealer ranking since the launch of the Phantom in 2003, despite troubled car sales in the UK. The location of the showroom in Berkeley Square is also steeped in Rolls-Royce heritage as Charles Stewart Rolls was born on Hill Street just to the West and his first dealership was opened on Conduit Street, two minute’s walk to the East.
During the launch evening, the Phantom Coupe Aviator made its first public debut in the UK. Inspired by Charles Stewart Rolls and the legend of the Schneider Trophy-winning Supermarine S6B of the early 1930s, the car is finished in Aviator Grey and features an aluminium transmission tunnel, a lower fascia in veneered mahogany, a Thommen aviation-grade clock, matte black dials for power reserve, speedometer and fuel gauges.
Just 35 units of the Phantom Coupe Aviator will be built.
